Resume of Lieke Meijs-Bömer

Phone: +31(0)6 18 26 98 62
Email: post@liekebomer.nl
Location: Weert, The Netherlands
LinkedIn: linkedin.com/in/liekebomer

Problem-solving digital native with a great love for sustainability. Experienced in strategic, tactic and operational roles within the Digital Marketing space. Previous roles included team management marketing automation PIM/DAM systems internal and external taxonomies and various Digital Marketing roles. I am thorough and persistent with a creative mind. I am one of those colleagues you can count on; Sharing experiences, supporting others and on-time delivery.

Professional Experience

Kekkilä-BVB | February 2023 - present
Digital Communications Manager

• Develop website to optimize for SEO and user experience.
• Write and create content with experts within the company.
• Develop Strategy Vision Mission and Roadmap communication.
• Build intranet from the ground up in a new Sharepoint environment.
• Support the introduction of Akeneo PIM system and integration into Wordpress/Woocommerce platform.
• Employer branding internally and externally.
• Organize, promote and analyse webinars on expert topics.

Viking / Office Depot Europe | June 2020 - January 2023 (2,5 years)
Manager Customer Marketing & Branding

• Planned and executed multi-channel campaigns and programs, with my team of 5, to improve those KPIs, within budget and time.
• Owned and reported out (monthly) to the senior leadership on Customer Journey KPIs (Acquisition, Retention & Reactivation) for all markets.
• Tested and learned online and offline to become better at targeting and messaging, and ofcourse to adapt to changes in the market and channels.
• Coached my team members individually, to get the best out of themselves and the campaigns/programs they run.
• Introduced my team and colleagues to Agile and Lean, and how this knowledge can bridge the gap between Marketing and IT.

IntoAction | September 2012 - May 2020 (7,5 years)
Senior Digital Consultant

During a variety of assignments I have taken the opportunity to learn and experience different roles and companies. It has also shown me my talent to pick up new knowledge very quickly, and always be open to learning. Presented at various external events on the topics of taxonomy in Digital Marketing.

• Consultant Data-driven working at Digital team at Signify (2019-2020)
  Performed deep dives into the Adobe web analytics, to find root causes for sudden changes, research customer behavior between websites, or find advertising abuse by botnets. Guiding the global Digital team to get insights in their combined KPIs, and how to move forward setting direction for personal targets.
• Product Owner for the Adobe marketing technology landscape at DSM (2018 - 2019)
  Interim for their internal Product Owner, who had a new internal assignment. Seamlessly took over his role, structured the backlog, and started working on improving the working relationship with the Agile/Scrum development team.
• Product Owner for the Philips Healthcare websites (2016 - 2018)
  Planned, structured and maintained the backlog of the two Agile / Scrum development teams, with the help of our business analyst. Presented at quarterly meetings the plan for next quarter and set business priorities for the team. Invested in bridging the cultural and geographical gap between the offshore and onshore teams to increase the experience of being empowered and included.
• Information Architect for the Philips Healthcare websites (2014 - 2016)
  Decommissioned the old websites into a new one, for which I managed the new Information Architecture. Advised on the structure of a new PIM system (Product data), and the content taxonomy to structure the menu and have related content appear automatically. We tested all concept taxonomies with real potential customers before implementing them.
• Business Analyst for the Philips Consumer websites (2012 - 2014)
  Worked with a set of distributed Scrum teams, took in the requirements from the business stakeholders, translated those into stories for the AEM developer, and managed the backlog for the teams.

NOVASOL AS | March 2010 - September 2012 (2,5 years)
Online Marketing Manager Benelux

• Responsible for the complete Online Marketing for the Benelux region, for three brands.
• Optimized the Affiliate programs, the SEA campaigns and started up working with the Microsoft CRM system.
• Improved the SEO ranking of the website with help from an external copy writer, and did A-B tests with the newsletter to improve their response rates.
• Participated in the redesign of the website together with the UX team and my international Online Marketing colleagues from the other countries.
• Received an internal award for being a reliable and appreciated employee.

Philips Consumer Lifestyle | January 2008 - February 2010 (2 years)
Team manager campaign sites

• Managed, together with my team of 3, the go-live, updates and decommissioning of global campaign sites. This included working with many external and internal stakeholders on planning and expectations, as well as the technical work.
• Managed redirects and server settings around domain names.

Education

Eindhoven University of Technology | 2001 - 2007

Industrial Design - Bachelor of Science
(Also board member of Study Association Lucid 2003 - 2004)

Other Skills

Dutch, English, Lean, Agile / Scrum, Copy writing, Data analysis, Strategy, Usability research, Workshops, Information architecture.

Software

Microsoft Office, Adobe AEM 6.4, Adobe Analytics, Google Analytics, Adobe Creative Suite.

Courses

Adobe Analytics, Adobe Scene7, Adobe Test & Target (basics), Consulting skills, Lean (green belt), Scrum Master, Scaled Agile (SAFe) for P.O., EROM (group behavior).

Other interests

Vegetable garden, Home-made fashion, Classic Volkswagen cars.