“I had the pleasure of working with Hans on the global marketing leadership team at Apptio. I admire his leadership style of bringing people together to make the most of their skills, talents and knowledge to achieve goals as a team. In our ever distributed workforce, Hans has the ability to build trust, mutual respect and accountability no matter where his co-workers may be. Our weekly 1:1 meetings were something I always looked forward to because the time was spent collaborating to achieve our largest corporate goals. Hans was a great partner in providing EMEA regional input on the corporate brand, public relations and content creation. He had a knack for taking the corporate narrative to a localized level for maximum results.”
About
I’m an outstanding Senior Marketing Leader with 20+ year’s experience. My career has encompassed a mix of start-ups, turnarounds, scale-ups, and corporate employers. Teams of up to 70 Marketing and BDM reports. I am now open to new CMO and Marketing Director roles on behalf of start-up, turnaround, and scale-up B2B Software companies.
My early career saw me at Remedy, a company acquired by BMC, where I transitioned from Partner Business Development into the world of marketing. This move led me to the Dutch firm Human Inference, where I contributed to expanding their efforts into new European markets.
Informatica headhunted me initially to lead marketing in EMEA indirect markets. Continously taking on bigger responsibilities, and through a series of promotions, I ended my tenure there in the role of VP Marketing EMEA-LA, where I spearheaded the growth of a team of 40+ employees, including Field Marketing and Business Development Managers. I took ownership of marketing across the expansive territories of EMEA and Latin America, consistently exceeding pipeline targets and driving new business growth.
Recently, I served as the Global Field Marketing lead at Apptio, where I led a team of 60+ professionals in Marketing and Sales Development, once again outperforming my targets.
KEY ATTRIBUTES
Extensive International Marketing experience
Outstanding track-record of smashing Marketing targets
Stable track-record of success in Senior Marketing roles
Outstanding Lead Gen, Customer Acquisition & Positioning Marketing experience
Strong Demand Generation, and Bus Dev focus
SOFTWARE EXPERIENCE
Data Integration, Master Data Management, IT Spend Management, Business Management, Financial Management, Data Quality, Business Intelligence and IT Service Management.
COMPETITOR LANDSCAPE
VMWare, Flexera, ServiceNow, BMC & Snow Software, Talend, Alteryx, Boomi and SAP
Activity
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A very exciting day - I just received the first copy of my book from the publisher. 😃 Remember that my royalties go to the Light Dragoons Charitable…
A very exciting day - I just received the first copy of my book from the publisher. 😃 Remember that my royalties go to the Light Dragoons Charitable…
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📣 BIG news here at OutSystems! Our brand new AI Agent Builder is ready for action. This tool is designed to help IT teams securely build…
📣 BIG news here at OutSystems! Our brand new AI Agent Builder is ready for action. This tool is designed to help IT teams securely build…
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Experience
Education
Languages
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English
Full professional proficiency
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Dutch
Native or bilingual proficiency
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German
Professional working proficiency
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